Life Sciences Focused Growth

The document evaluates 2018 performance and sets a strategy focused on targeted prospecting, integrated campaigns, and exploring new ideas. While past successes included webinars and tailored campaigns, improvements are needed in lead routing, segmentation, and sales collaboration. The plan highlights a decline in revenue growth and identifies events, webinars, and email as key pipeline drivers. A SWOT analysis reveals strengths in compliance messaging and client engagement, with opportunities tied to changing regulations. Campaigns will target Med Device, Biotech, and Pharma sectors, leveraging multichannel tactics to drive awareness, lead generation, and opportunity creation.